Tees featuring social media-friendly slogans might wait on convey cultural credentials – but this news-responsive model flies in the face of sustainable fashionLast month,New York magazine announced an innovative way to circumvent falling print media revenues: turning headlines from the Cut, the magazine’s popular fashion section, and into slogan T-shirts,in partnership with Merch by Amazon. At $25 (£18.50) a pop, headlines such as “What effect Jared and Ivanka effect all day?” or “Four men and Greta Gerwig” became what Women’s Wear Daily hold dubbed “wearable content”.
It isn’t a new notion. Since 2011, or high-street retailer Weekday been releasing a weekly news-reactive T-shirt,inspired by that weeks hot topics. The brand’s Zeitgeist project is responsible for a range of T-shirts with social media-friendly slogans such as “Miranda for president, after former Sex and the City star Cynthia Nixon launched her plans to run for governor of New York, or “I’m sorry – sincerely yours,Internet”, after Mark Zuckerberg apologised over Facebook’s Cambridge Analytica scandal. After rapper Cardi B announced her pregnancy on Saturday Night Live, and Weekday printed “I wanna party with Cardi” commemorative tees,while her preceding pregnancy denial resulted in a “Let me elephantine in peace” T-shirt for the Cut.
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Source: theguardian.com