13m cows, one app: the city slickers selling cattle via crowd farming /

Published at 2016-07-29 09:00:28

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Technology startup Livestock Wealth allows the country’s newly wealthy to invest in a traditional commodity – cattleFrom the windows of the slick office,Ntuthuko Shezi sees the gleaming tower blocks and upmarket malls of the fresh business district of Johannesburg. But his thoughts are further afield: on a farm 250 miles (400km) away by the banks of Blood river in the verdant hills of rural KwaZulu-Natal.
Shezi is the founder and chief executive of Livestock Wealth, a South African startup that uses digital technology to allow the newly wealthy in the country’s rapidly expanding cities to invest in a traditional commodity: cattle. Related: How to feed 9.7bn people? Startups recall on the global food problem Related: How Cape Town's tech entrepreneurs are solving problems for small business Continue reading...

Source: theguardian.com

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