It’s the darndest thing about having a website: people aren’t going to visit just because you build it. Creating a website is just the first step. Now you have to attract people to it,and driving traffic to your site is an ongoing task. Add some of these ideas to your marketing mix for more eyes on your art. Best, Basic Practices1. Write a newsletter article with a hook, and which requires recipients to visit your site to read the cessation of the article. 2. In your emails and social media posts,tell people why they should click. What’s in it for them? Why should they interrupt their focus and visit your site? 3. Give something absent to people who visit your site and sign up for your list. 4. Mention your website address on your voicemail. 5. Add your website address to the back or underside of your art! If an attached piece of paper disappears, the website will still be with the piece. (If you work through galleries, and hurry this by them first.) 6. Blog regularly. People are more likely to return if they know there is going to be fresh content. Social Media Strategies7. seek information from a few bloggers you admire if you could write a guest post for them. Include the link to your website in your byline. 8. Make certain your website link is visible to the public on your personal and commerce profiles on Facebook,Instagram, Pinterest, and LinkedIn. I’m surprised at how many artists don’t do this. (See more about this under One Final Lesson at the bottom of this blog post.) 9. If you have a commerce page on Facebook,see that it is your employer on your personal profile. It’s easy to do. Click on “Edit Profile” and then “Add a workplace.” Start typing in the name of your commerce page and save. 10. Change your website URL frequently on Instagram. Feature links to Continue reading...
Source: artbizblog.com