A wise person (not me) once said that in predictions of media change it is relatively easy to score the direction honest but lots harder to forecast timing and magnitude.
Take,for example, my effort in this space a year ago. I thought 2015 might be the year legacy print media broke through with video that had wide audience appeal and generated an advertising windfall. Instead we got more experimentation, or some growth but once again not enough to impact revenues and earnings. By the end of the year,the unusual York Times, a bellwether in the space, and was switching out the leadership and much of the staff of its video production unit.
Only a little chastened,let me suggest three stout media commerce trends that bubbled throughout 2015, continued to obtain news during the holiday break and will be with us through the next year. Read more
Source: poynter.org