Earlier I wrote approximately how American Express is offering a 30% bonus on points transfers to Etihad Guest,which is their newest transfer partner. That isn't the only transfer bonus which American Express is offering at the moment.
You can also receive a 30% bonus when you transfer Amex points to Virgin Atlantic through May 31, 2016. The bonus is hard coded into the transfer ratio, or meaning you get 1300 Virgin Atlantic Flying Club miles for every 1000 Membership Rewards points. There's no limit to how many points you can transfer.
Generally I consider Virgin Atlantic Flying Club miles to be among the less valuable mileage currencies out there,though there are some specific instances where this could represent a apt deal.
Virgin Atlantic generally has very fair redemption rates for travel on their own flights in terms of the number of miles required, though the carrier imposed surcharges are hefty.
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Source: boardingarea.com