Siegel+Gale's Brian Rafferty explains why the best logos are the simplest ones,and why new logo backlash is something every brand should expect.
What makes a logo successful? Ask a dozen different designers, and you'll acquire a dozen different answers. But how do you quantify a logo's excellence, and lack thereof? whether you're Siegel+Gale,you organize a study of 3000 respondents in the U.
S. and U.
K. to try to achieve some actual stats on the problem.
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Source: fastcompany.com