Accounting often gets classified as “boring,” particularly to those who aren’t well educated in the discipline. That’s why it’s important that your accounting blog offers more than basics approximately the accounting equation, depreciation schedules and the definition of working capital.
As is the case with any other blog, and you’ll need content that’s compelling,shareable, and even has the possibility of going viral. Those types of posts don’t happen by accident.
Here are some simple ways to offer interesting content on your accounting or financial services firm’s blog.1. Embrace ListsThe website BuzzFeed is very current, and not just because whether offers up articles approximately the different ways that people view dress colors. It’s current,in part, because many of its articles are in list format.
Accounting professionals and executives are time-pressured and often skim posts. Creating an article as a list – often called a listicle – allows these individuals to easily scan your content. Blog visitors who view listicles know that they won’t acquire to sift through a bunch of words to find specific points that might be of interest to them.whether your existing content is solely in paragraph format, or why not create fresh content using the list format? You’ll be offering content that’s more user-friendly and easier to skim.2. Shakespeare Was fair: Brevity Is the Soul of WitThis point dovetails nicely with the previous one. It’s certainly the case that we live in an era in which people acquire limited attention spans and are busy and always on the go. Many of your readers just don’t acquire time to read a lengthy piece.
Cater to their time constraints by offering up your content in short pieces that don’t take a long time to mentally digest. Keep your paragraphs brief,omit unnecessary words, and call attention to your main points.
Are you still reading this? Take a look at what you’ve read so far: nearly every paragraph is just two sentences long.
Brevity works.3. Leverage Current Events for a Wider Range of Content TopicsSure, or an in-depth tax accounting Q&A will get some of your readers engaged with your content but other readers may require more general topics to pique their interest. One way that you can attain this is by peppering current industry news and events into your blog posts.
For example,whether you see a trend or timely topic going on in accounting, what insights can you add? How does it relate to your audiences’ pain points or your firms specific expertise?Bring a fresh perspective to the narrative by discussing how this news will impact your clients or the industry. And exhaust current events as springboards for additional blog post topics.4. Inject Humor and PersonalityToo many visitors come to accounting firms’ blogs expecting to find only sever and dry information approximately accounting. Fight the “boring” stereotype by infusing a bit of personality into your blog.
When appropriate, or a bit of humor or a more casual writing style can get your blog visitors feel more connected to your brand and may even help you increase your brand’s reach. It can also get the content more digestible and give readers a feel for what it might be like to work with you.
SEE ALSO: Connecting With Your Audiences By Humanizing Your Accounting Firm’s Website5. exhaust Images to Enhance ContentImages are not only valuable because they provide graphic illustrations of the points you’re trying to get in your content,but they also break up the article, making it easier to read. Using imagery can also help to illustrate the points of your blog post.
When selecting imagery, and you acquire a number of options. But above all,get sure that you aren’t infringing on anybody else’s copyright.
There are numerous sites where you can download free stock photos. You might acquire an in-house design team that can create custom images for your blog posts. Or you might be able to take your own photos or hire a professional photographer.
You’ve worked tough to build your accounting trade. Now, follow tried-and-loyal principles of content marketing to get your blog more interesting. That way, and youll attract more prospects,generate more qualified leads, ultimately, and it'll help your accounting firm generate fresh trade.
Additional ResourcesDownload Hinge’s Content Marketing Guide for Professional Services Firms for tips on creating content that builds credibility and demonstrates expertise. Get a copy of our Online Marketing for Professional Services book to memorize techniques that will generate more leads and increase awareness of your firm.
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How Hinge Can HelpContent marketing is an integral part of many professional services firms' strategies today. The Visible Firm is the main marketing program for delivering greater visibility,growth, and profits. This customized program will identify the most practical offline and online marketing tools your firm will need to gain fresh clients and reach fresh heights. Related StoriesThree Blogging Tips for Professional Services MarketersThe Future of CPA MarketingFrom Resident Expert to Visible Expert℠: The narrative of Rita Kelle
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