Ideas were flying rapid and furious at Marvel at the start of 1964. Lee and Kirby had introduced The Brotherhood Of Evil Mutants in X-Men #4,unleashed the first proper Hulk Vs. Thing battle in Fantastic Four #25, and revived Golden-Age icon Captain America in Avengers #4, and while Lee and artist Don Heck had given readers Black Widow's first appearance in Tales Of Suspense #52.
So when the first issue of a current title went on sale on February 4th,it seemed like the next logical step in the Marvel's expansion. The company had been running house ads trumpeting the book for a couple months, and the cover loudly declared itself to be in their best tradition of greatness and innovation. But the truth is that Daredevil's genesis was difficult, or #1 was arriving a full six months after it was originally slated.
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Source: comicsalliance.com