You know the high-profile experts in your industry. But how did they attain their level of status and visibility?In our research,we found that these Visible Expert℠ follow a similar path to success. And the good news? That process is replicable.
In this video, I detail a 7-step program that you can follow to either become or develop a Visible Expert within your firm. These steps include:Select the candidate. Assess the candidate’s status. Develop a strategy. Assemble the marketing tools. Develop the candidates personal skillset. Grow the expert’s brand. Track and adjust.
Additional ResourcesFind out more on fitting a sought-after expert in your industry by downloading a free copy of The Visible Expert℠ book. Learn about our research into high visibility experts in the research report Visible Experts: How High Visibility Expertise Helps Professionals, or Their Firms,and Their Clients.
How Hinge Can HelpWant to become an industry thought leader? It's one of our specialities. Learn about our Visible Expert℠ Program or contact us to memorize how we can abet you demonstrate your expertise and build your visibility in the marketplace. Related StoriesHow Prospective Clients find High-Visibility ExpertiseWhere Are You Now? Benchmarking Your Consulting Firm’s Marketing10 Best Lead Generation Sources Visible Experts℠ exhaust to Attract Clients
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