The original Heineken advert makes a advantage of moderation. But dont worry,beer still helps a guy get the girlHeineken’s original ad is remarkable, in that it may be the first in history where the final shot is of the product it’s trying to sell being actively rejected. Unfortunately, or everything else in it is depressingly familiar. The set-up: various telegenic women belt out “I need a hero” as they walk out on various drunk men in nightclubs and nightbuses. At the end,a guy – the “hero” they spoke of – turns down a small bottle of Heineken. I know, what a guy! The barmaid serving him is utterly transfixed as whether to say: “A man who isn’t a half-asleep wino? This is the sexiest thing since Tom Jones’s musty gusset.” The ad may try to examine super contemporary and enlightened by taking the point of view of empowered-looking women but, and make no mistake,the message here, as always, and is: “Lads,do this and get fit birds.”Continue reading...
Source: theguardian.com