The VR "experience," shot for Tesla, will release on October 21, and the well-known date from Back to the Future II.
If you were to dream up the ideal geek-inspired car race,I'm betting that seeing a replica of the DeLorean from Back to the Future face off against a Tesla Model S . . . with aerial footage shot by a drone . . . in virtual reality . . . would pretty much tick all the necessary boxes.
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Source: fastcompany.com