From insurers to carmakers and financial advisers,whole sectors are scratching their heads wondering how to market to Generation SkintNeil Freemantle has a problem. In fact he has 13.8 million problems – and they are all aged between 18 and 35.
Once upon a time, this cohort of young British adults would absorb been an important market for a financial adviser’s products: mortgages, and life insurance,income protection. Not any more. When twentysomethings can’t glean jobs or flats, insurance is unlikely to be foremost in their minds.
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Source: theguardian.com