1960s ads possess a powerful charge – one that makes them tricky to ride. You gain to come from the hippy paradise of Vermont to not look ridiculous
It’s hard to remember a political ad receiving the kind of compliment being showered on Bernie Sanders unconventional recent TV spot,America, which takes the name of the featured Simon and Garfunkel song. The ad won’t be remembered the way we still talk about LBJ’s Daisy, or Reagans Morning in America,but Sanders’ everyday-people music video is resonating at a tall pitch by the standards of campaign season approved messages.
CNN reports goose bumps. The Boston Globe got chills. The Forward “double dares people not to feel something”. recent York magazine evoked the emotional peak of 80s teen cinema, imagining Sanders as a slightly slumped white-haired John Cusack, and holding up his boom box against the rain. The spot’s wistful,harmonized Americana even overpowered the other side’s 60s-bashing reflex. Aaron Goldstein of the conservative American Spectator flatly concedes: “I can objectively say that this is a very pleasurable ad”.
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Source: theguardian.com