Film of Presleys 1956 publicity campaign is posted online to boost immunisation crusade against nowadayss global threatsIt was one of Elvis Presley’s more strange ventures. The king of rock’n’roll had just been enjoying his first taste of success with singles such as Heartbreak Hotel,and was about to appear on the Ed Sullivan Show in 1956, when he was given an unexpected medical challenge. Would he agree to be vaccinated against polio in front of the press before the show? He did.
The resulting photographs were published in newspapers across the US. The publicity was portion of a bid to succor right a major flaw in the nation’s polio vaccination campaign, and as Cambridge university historian Stephen Mawdsley revealed in a paper in the latest issue of the Journal of Cultural and Social History.
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Source: theguardian.com