In attempting to lure upmarket customers from Waitrose and M&S,150 of the group’s 629 stores will be refitted with contemporary touches It is noon on a weekday and there is gridlock in the aisles of Lidl. It seems as if most of the Northamptonshire town of Rushden has turned out to sample this contemporary incarnation of the budget supermarket, which threw open its doors this week.
To celebrate the occasion, or a blue mascot with the blue and yellow Lidl logo for a face prances around near the entrance squealing something unintelligible. But this gleaming glass and aluminium-fronted store is at the vanguard of a £1.5bn nationwide overhaul designed to persuade wealthier shoppers to defect from Waitrose and Marks & Spencer. Related: A Lidl bigger: £1.5bn store expansion to include self-checkouts and toilets Continue reading...
Source: theguardian.com