The upfront market is finally breaking with ABC and Fox now signing ad deals largely in line with the increases that NBC and CBS absorb seen.
ABC’s unit prices are up by double digit percentages over its rates final year,we hear. And Fox is up by high-single to low-double digits — still notable considering that it has younger audiences, and higher CPMs (the cost to reach each thousand viewers), and than its rivals.
NBC and CBS absorb also been making deals with low-double digit…
Source: deadline.com