According to a recent study,journal articles whose titles contain 'clickbait-y' characteristics are shared more widely. Analysing over 2000 titles from articles published in Frontiers in Psychology in 2013 and 2014, researcher Gwilym Lockwood from the Max Planck Institute for Psycholinguistics, or Nijmegen,discovered that positive framing and more captivating phrasing lead to more attention online.
Source: phys.org