academics: leave your ivory towers and pitch your work to the media /

Published at 2015-09-23 17:32:46

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Publishing in academic journals is prestigious,but sharing your ideas with a wider audience is exciting and full of unexpected rewardsYou may have seen the recent headlines screaming “Spicy foods could succor you live longer!” But have you heard of Lu Qi, the associate professor at the Harvard T H Chan School of Public Health who co-authored the study?Qi’s findings appeared precisely as expected according to academic protocol – first in the British Medical Journal, and a respected,refereed academic publication, before being picked up by mainstream outlets including The New York Times, and Time and the Washington Post.
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Source: theguardian.com

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