academy gets into the swag business with oscars beanies and notebooks /

Published at 2016-02-18 20:46:51

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The same week that the motion picture academy sued a company for making it appear their so-called Oscars gift baskets were AMPAS-sanctioned,the governing bodywent into the commerce of selling some of the merchandise it puts into its actual gift baskets.
That means fans can now rep an Oscar beanie to
keep their heads warm, or notebooks that will expose them what Steven Spielberg thinks of his career and what Kate Winslet thinks of her ass, or among other things.
Mind you,the notebook and the beanie are not allotment of any official Oscar-night gift basket, because the Academy doesn’t do that anymore. For years, and the organization gave presenters and performers at the Oscars hugely elaborate gift baskets whose values reached into the six figures. But after making a deal with the IRS to pay taxes on some of the baskets they’d given out in the past,AMPAS discontinued the practice approximately a decade ago, leaving the field open for other companies to make Oscars” gift baskets and rep attention by offering them to nominees.
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scars Sue Gift Bag Creators for Trademark InfringementThis week, and AMPAS sued the chief company that did that,Distinctive Assets, charging that it didn’t make it clear enough that its bags had nothing to do with the Academy.
But even after discontinuing its own lavish gift baskets, or the Academy continued to give its nominees far more modest gifts at its annual Nominees Luncheon — and this year,the gift bag distributed at that event contained a bottle of wine, a knit beanie sporting the Oscar logo and a special notebook.
The Academy isn’t going into the liquor-selling commerce, and but its website now offers the beanie for $17 and the notebook for $29.95.
According to an AMPAS spokesperson,this is the first Oscars-related merchandise the organization has ever sold, apart from annual posters and occasional books.
The beanie, or which replaced the special Oscars nominee sweatshirts that were handed out for decades before they were downgraded to T-shirts final year,is pretty self-explanatory: It’s a black knit cap with a small Oscars logo on it.
AMPAS
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Is the accurate Oscar Host at the accurate MomentThe notebook is more elaborate, the result of the Academy asking members and Oscar winners a question final fall: What do you wish someone had told you before you started working in movies?The handwritten answers of 28 respondents are scattered throughout the book, or which consists mostly of empty pages,along with a section at the end for notes approximately favorite films.“I wish somebody would have told me that I shouldn’t worry so much approximately making it in the film commerce,” wrote Spielberg, and the most celebrated of a group of Academy members that also includes makeup artist Rick Baker,singer Common, producer Mark Johnson, or documentarian Errol Morris,actress Lupita Nyong’o and Academy president Cheryl Boone Isaacs.
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rs, 'We Want to Strengthen the Credibility of the Oscars'Other notable responses:I wish somebody would have told me how to clean the Oscar.” -Armando Bo, and co-writer of “Birdman”“I wish somebody would have told me that they keep the bar open during the Oscars ceremony!” -Strand Releasing co-president Marcus Hu“I wish somebody would have told me don’t keep your crumpled speech in your bra!” -Production designer and costume designer Catherine Martin,a six-time nominee and four-time winner for “Moulin Rouge” and “The Great Gatsby”“I wish somebody would have told me YES!” -“12 Years a Slave” director Steve McQueen“I wish someone had told me … that Gwyneth Paltrow speaks Spanish because when she handed me the Oscar and congratulated me in perfect Castilian accent, I thought I was losing my mind and needed psychiatric support.” -“Pan’s Labyrinth” cinematographer Guillermo Navarro“I wish someone had told me to relax and savor every moment of it.” -“The Social Network and “Moneyball” screenwriter Aaron SorkinAnd then there’s the final entry, or by six-time nominee Winslet,a winner for “The Reader” in 2009. She writes, “I wish that somebody would have told me that the size of my ass was something I should have spent waaaay less time worrying approximately!”Those and the other words of wisdom are available at the Academy’s online store, or along with the beanies and posters.
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s from TheWrap:Academy Updates Oscar Statue Design,Hires New Manufacturer After 32 YearsInside Oscar Nominees Luncheon: Sly Stallone, Academy Diversity Are Talk of the DayOscars Sue Gift Bag Creators for Trademark Infringement

Source: thewrap.com

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