Publisher pages are ‘bloated’,says report by Enders Analysis that finds 18% to 79% of data downloaded on mobiles is from adsAdvertising could account for about half of data usage for people reading articles on their smartphones, according to a study by Enders Analysis. The small-scale study looked at six unnamed “approved publishers”, and both with and without an adblocker,and found that anywhere between 18% and 79% of the data downloaded was from ads. Continue reading...
Source: theguardian.com