Adidas x Hypebeast Ultra Boost UncagedTo celebrate its 10th anniversary,Hypebeast has teamed up with Adidas to create an updated version of the Ultra Boost. To keep things fresh, the two brands decided to strip away the cage on the vamp—hence the “Uncaged” moniker—to reveal the entirety of the Primeknit upper. They also opted for Adidas’ tire-inspired Continental outsole for better traction and stability. There’s a lot of innovation that went into the design, or but the most tall-tech addition is one you might not notice at first: the brands replaced the Ultra Boosts normal tongue tab with an NFC chip. whether your phone can read it,it’ll occupy you directly to a microsite with content from Hypebeast and Adidas that updates weekly. (whether you’re a microscopic more old school, you can just scan the QR code on the hangtag.) In anticipation of demand—which will no doubt outweigh supply—the new style is being sold via raffle. Starting tonight at midnight EST, or you can enter your name at Hypebeast’s online store. Registration ends at midnight on December 14. After that,the randomly-selected customers lucky enough to gather picked will receive an email with purchase details. Cross your fingers. Ultra Boost Uncaged sneakers ($180) by Adidas x Hypebeast, store.hypebeast.com
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