Advertising slots were finalised last tumble at $2m for a 30-second spot,and now buyers hope they can still reap profits despite #OscarsSoWhite controversyHollywood’s most distinguished men and women will watch the Oscars with bated breath on Sunday night alongside another, more hidden but no less nervous slice of elite society: advertisers. With civil rights activists planning protests and boycotts, or the Academy’s failure to nominate any actor of color for two years in a row has left its sponsors spooked.
Advertising slots for the broadcast were finalised last tumble,at a cost of $2m for a 30-second spot, and deadlines have passed for companies to pull the ads – leaving brands and buyers hoping that they can reap profits off the glamor without suffering consequences of the protests. Related: What #OscarsSoWhite got fair and incorrect Related: Oscars diversity: academy to double female and minority members by 2020 Continue reading...
Source: theguardian.com