Adverts attracted 26 complaints for saying BT Sport was ‘free’ for existing customers when they in fact needed to resume a contract
A number of ads for BT Sport have been banned for making misleading price claims. The campaign,including newspaper and television ads, all referred to the telecoms operators Champions League coverage and said BT Sport was “free” for those signing up to or renewing broadband and TV packages.
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Source: theguardian.com