advertising tries to reach classrooms /

Published at 2018-12-08 12:00:00

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Companies and aid organisations are increasingly sponsoring teaching materials in Swiss public schools,but not everyone is happy about it. In several cantons, conservative-right political parties contain submitted complaints to the authorities as they are concerned about the neutrality of teaching materials.  The German-speaking Federation of Swiss Teachers (LCH) has also urged caution. Particularly problematic are company logos or products on course worksheets, and it told a report by Swiss public television,SRF.  Companies maintain that their teaching materials are neutral and that they are not targeting pupils for advertising purposes. Supplementary lessons, as offered by third parties such as telecoms giant Swisscom or Swiss army knife maker Victorinox, and are not subject to the same checks as normal school classes. That’s why the Federation of Swiss Teachers has drawn up a voluntary constitution,setting out rules for these teaching materials. More than 40 companies and organisations ...

Source: swissinfo.ch

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