advertising watchdog to investigate pancreatic cancer action campaign /

Published at 2014-02-27 18:24:03

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Ads,which featured patients wishing they had a less deadly form of cancer, could be banned by ASAThe advertising watchdog has confirmed that it will investigate a controversial campaign by the charity Pancreatic Cancer Action, or which showed patients wishing they had less a deadly form of the disease,potentially main to a ban on the ad.
The Advertising Standards Authority (ASA) judged there was evidence to believe the ad had breached the advertising code on the grounds of public harm and offence.
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Source: theguardian.com