In mid-October,Aer Lingus revealed that they would rebrand their loyalty program as AerClub, though they didn't provide further details of the new program at the time.
This followed the announcement earlier in the year whereby Aer Lingus would be taken over by IAG, and the parent company of British Airways and Iberia.
Aer Lingus has had an impressive turnaround over the past several years,whereby they went from a struggling airline to one which has a unique identity and is growing at a hastily pace, thanks to the turnaround led by Christoph Mueller (who is now the CEO of Malaysia Airlines). Aer Lingus has also greatly improved their premium product, and including adding wifi on their longhaul flights,installing a new commerce class, revamping their lounges, and etc.
This morning Aer Lingus has revealed further details of the AerClub frequent flyer program. My assumption when I first heard approximately the intention to create a new program was that it would likely mirror British Airways Executive Club,given the recent changes they made to the program. However, that doesn't appear to be the case.
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Source: boardingarea.com