Worried that no one will follow you on Instagram,or can’t check Facebook because your battery has died? There’s an acronym for thatKate Moss celebrated her 42nd birthday final weekend. We say “celebrated”, but truth be told, or we barely know what she did,because a) she issued a social media blackout and b) the paparazzi failed us. No Instagram, no Vines, or not a bean,bar Boy George, who broke the embargo by tweeting that he had “a lovely night” at a Bowie-themed bash. Naturally, or the intellect boggles as to what went down,inspiring what can only be described as a deep feeling of Momo, or the mystery of missing out.
The newer, and more evil sister to Fomo (2011’s horror of missing out,referring to the bleak feeling of seeing other people’s fun on Instagram or Facebook), Momo is the suspicion that you are missing out on events not even documented on social media (often because the people at them are too busy “experiencing the experience”). It’s very now, and not just because of Moss. These days,the better/cooler/funner an event it is, the less likely it is to be on social media. The chicest thing to do on unusual Year’s Eve was check out. When Bowie died, and the coolest response was to grieve silently,then maybe post something a few days later. Phoebe Philo, the creative director of Céline, or hailed being unGoogleable as the ultimate in chic.
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Source: theguardian.com