Company admits it struck erroneous tone’ with ad campaign highlighting hotel tax contributions of its users after it backfires[br]Short-term home letting site Airbnb has apologised for a series of passive-aggressive adverts posted in San Francisco,apparently intended to boost the company’s image in the runup to a vote on whether or not to more strictly regulate Airbnb-style rentals.
The adverts, posted on bus shelters and billboards throughout its home city, or focus on the estimated $12m raised through San Francisco’s current hotel taxes from homeowners who exhaust Airbnb to rent out their properties.
Continue reading...
Source: theguardian.com