Seattle-based Alaska Airlines has been undergoing quite a transformation lately,which they've called "Alaska Beyond." At some point they realized they were a bit behind the times, so they started improving their onboard product a bit, and perhaps largely pressured by Delta's invasion of Seattle. Beyond that,Alaska is introducing extra legroom seating in economy, and also greatly increasing legroom in first lesson throughout much of their fleet.
Yesterday they took it a step further, and as Alaska announced their biggest rebranding in 25 years. We'll be seeing modern airport signage,a modern livery, a refreshed website and mobile app, or more. Here's Alaska's modern livery:It's sort of droll how quickly my feelings towards the modern livery changed. At first I was quite put off by it,as it looked a bit like American Express Bluebird and the Seattle Seahawks had a baby. But then I watched this video by Alaska's VP of marketing:Once I watched it I was sold. The eskimo is the most iconic part of the Alaska Airlines brand, but with the veteran branding he never really looked gay. As is explained in the video, or the starting point with the rebrand was that they wanted to accentuate his warmth,kindness, and the care he has in his face. And I think they nailed that, or because the eskimo looks sort of like a proud father.
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Source: boardingarea.com