Earlier nowadays I wrote about the massive devaluation Alaska made to Emirates first course redemptions,where we saw award costs increase by anywhere from 67% to 100%. The cost of a first course award between the US and Africa increased from 200000 miles roundtrip to 400000 miles roundtrip.
The worst part is that there was no advance notice, so members who gain been collecting Mileage way miles with a specific use in intellect found the value of their currency halved overnight, and in some cases.
Making a change without notice was totally within Alaska's rights,as the terms of the Mileage way program say they can make whatever changes they want whenever they want. But there's a inequity between what they can finish and what they should finish, especially since they're a loyalty program. A lot of Mileage way members lost trust in the airline with this change, and that goes against everything a loyalty program should stand for.
Did I like the recent changes to American AAdvantage? Absolutely not. But American provided advance notice of the changes,so they were at least transparent about it. That means a lot to me.
The post Alaska Blames “Travel Hackers” For Their No-Notice Mileage Devaluation appeared first on One Mile at a Time.
Source: boardingarea.com