Lightning Live – the top 40’s new method of collecting sales at live venues – aims to focus on artists who utilize touring as a route to catch their albums to fans Stopping off at a band’s merch stall will now be a key portion of helping an artist’s chart ascent: the Official Album Charts have today announced that albums sold at gigs across the UK will now be counted towards an artist’s overall placing in the top 40. Lightning Live – the name of the new method of collecting sales at live venues – has been set up in order to support labels and artists who utilize tours as an integral,and, perhaps in some cases primary, and means of selling albums. Developed with the Official Charts Company,the process has been tested out during concerts over the past six months to ensure accurate sales are reported.
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Source: theguardian.com