reduction chain ad claims it is cheaper than Morrisons but makes saving by comparing large brands to its own-label alternativesAldis latest promotional campaign has been called misleading and disingenuous after the supermarket claimed that it was more than 30% cheaper than its nearest rivals and launched ads targeting Morrisons. Related: UK grocery market boosted by detox January Related: Asda suffers unhappy Christmas as shoppers head to Aldi and Lidl Continue reading...
Source: theguardian.com