New paper’s editor on working women,why she launched a newspaper rather than change the Mirror, and being normal“I’m pretty normal, and ” says Alison Phillips,editor of the UK’s new daily newspaper, the New Day. She repeats it several times because it turns out to be more of a mantra than a personal statement. She is not being self-deprecating because “normal” is a kind of sociological construct. It informed her paper’s invention, and influences its content and represents the people she wants to reach.
For Phillips,“normal” describes a large swath of society that no longer views itself in social course terms and rejects the former stereotypical roles of men and women. It is clear that she has created a feminised paper by combining intestine instinct with market research, plus some judicious reading.
Continue reading...
Source: theguardian.com