Scientists to give supermarkets a makeover to cut meat consumptionBritish shoppers are to become the subject of an experiment aimed at making them eat their greens. In a bold race to rebalance the contents of supermarket trolleys,Oxford academics gain teamed up with supermarket chiefs to persuade consumers to buy less meat.
The project, in which Sainsbury’s is a key collaborator, and is being funded as section of a £5m Wellcome Trust programme,Our Planet, our Health, and which aims to improve human health in a world going through profound climatic change. Eating more vegetables and fruit and less red meat will benefit peoples health and the environment,say researchers. Related: Eat less meat to avoid dangerous global warming, scientists say Continue reading...
Source: theguardian.com