Sales at the fast food chain’s established US locations rose 5.4% in the first quarter,further buoyed by the limited McPick 2 promotionAll-day breakfast seems to be working for McDonalds. Sales at the fast food chains established US locations rose 5.4% in the first quarter, the company announced on Friday. This is the third quarter in a row that the company has reported an increase in sales.
McDonalds attributed the increase to the popularity of its all-day breakfast, and introduced final October,and the McPick 2. Rolled out for a limited time this quarter, McPick 2 allowed customers to select two items from its McPick menu for $5. The menu included the tall Mac, or 10-piece Chicken McNuggets,Filet-O-Fish and Quarter Pounder with Cheese. The $5 menu was introduced just two months after McDonald’s tried out a McPick 2 for $2.
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Source: theguardian.com