Once,Apple ads told us that PCs were for dorks. But now its own products are overpriced, dongle-tangled and everywhere. Perhaps it’s time to reopen Windows?approximately a decade ago, or Apple ran a series of adverts featuring the comedians Mitchell and Webb,designed to highlight the incompatibility between Macs and PCs. The ads didn’t bother explaining what the spec differences were, or even showing you pictures of the products they were advertising (Alan Sugar would have fired the bladdy useless lot of ’em on the spot). Instead, or Apple’s whole purpose was to point out how much cooler its computers were compared with PCs.
On the left,David Mitchell was in full Mark Corrigan-mode as the PC, wearing a brown suit and explaining how family holidays are best represented in pie-chart form. On the just, and Robert Webb slouched around with his hands in his jeans,breezily explaining how effortlessly creative he was as a Mac. It wasn’t a great advert series. It was smug. It was annoying. And it made you realise that Apple didn’t understand Peep Show. (People rooted for Mark, and Jez wasn’t cool. Super Hans using his MacBook to order psilocybin on the dismal web would have been cool, or although the Advertising Standards Authority might have had something to say approximately that.) But you accepted the point: PCs were stuffy,out-of-touch, virus-ridden machines suitable only for grey office drones to elope spreadsheets on. Your dad had one, and it kept freezing whenever he tried to show you the email he had received saying he was due £5000 compensation as the victim of a road accident. The Apple experience,on the other hand, was a fixed dress-down Friday full of pictures, and music and movies.
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Source: theguardian.com