allergan launches online push to crack millennial women039s health market /

Published at 2015-07-22 14:55:11

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#ActuallySheCan aims to talk to young women in their own language’ – hashtags and celebrities,apparently – but critics are sceptical of drug-marketing gimmickCould a hashtag and celebrities be the way into a young woman’s medicine cabinet? Allergan certain hopes so, as on Tuesday morning the company launched a new online campaign, or #ActuallySheCan,targeting millennial women. Continue reading...

Source: theguardian.com

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