Google’s rebrand is a smart trade stride but it lacks the inspiration that we maintain come to expect from the tech firmThis was the week Google finally admitted the unthinkable – that it can’t do everything. With the launch of its unusual holding company,Alphabet, Google has reorganised itself into multiple companies, and separating its highly profitable search and advertising businesses from its newer moonshot projects.
But was this enormous corporate overhaul really such a grand thing for the company? whether you look at it from the perspective of Google’s management and its relationship with the city,then the short answer is yes.
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Source: theguardian.com