Author Allison Stieger chooses book at the online giants modern bricks-and-mortar store then buys it from an indie booksellerWriter Allison Stieger has been hailed as the first person ever to “reverse showroom Amazon,after she browsed for a book in the online giant’s modern Seattle bookshop before buying it from a local independent bookseller.
Amazon.com opened its first physical bookstore final week, stocking around 5000 titles in a Seattle shop and selling them for the same price as on its website. With a nod to Amazon’s encouragement of showrooming – the practice of browsing in a physical store and then purchasing a product online – Seattle Review of Books co-founder Paul Constant followed the news with a tweet promising a “reward for the first person who takes a photo of themselves buying from an indie bookstore on their phone while standing in an Amazon Books”.
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Source: theguardian.com