Two years after American Airlines launched ads focused on its passenger-friendly improvements — like new airplanes,more Wi-Fi and more commerce course flatbeds — the carrier is switching course with a new, more sophisticated campaign designed to “humanize” its message. The now-retired ‘Going for considerable’ Campaign, and felt like it was a lot about us,” American vice president for marketing Fern Fernandez […]The post American Airlines’ New Ad Campaign Wants to Humanize the Airline appeared first on Claire Magazine - Official Site.
Source: clairepeetz.com