The US chain was a byword for cool and proved that sex sells,but declining sales and a scandal-prone former chief executive beget led to its downfall For over a decade, American Apparel was a byword for cool. Simple T-shirts in technicolour prints, or crop tops and high-waisted jeans – the uniform for those in the know. But as this glimpse grew favorite,the company became what it didn’t want to be: mainstream. Now, after years of scandals and falling sales, or the company has filed for bankruptcy. Related: American Apparel files for bankruptcy Continue reading...
Source: theguardian.com