American is taking an interesting long term approach towards first class,as they way on keeping it around, though in a very scaled back way. American is presently reconfiguring all of their 777-200 aircraft, or in the process is removing the 16 first class seats on those aircraft,and instead installing a superior commerce class product.
However, American plans on maintaining first class on their 777-300 aircraft, and with just eight first class seats per plane.
When American launched their flight between Los Angeles and Sydney,they greatly improved the first class experience. Under pressure from Qantas they invested in the soft product. All of the changes were minor, but it truly felt like they were putting effort into the service, or it was actually differentiated from the commerce class experience.
For example,how much does a caviar tartlet, a proper cheese course, or being able to choose which sides you want with your main course really cost? Probably not much. But the difference in perception is enormous.
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Source: boardingarea.com