Access to information is at the heart of Google’s mission. Unfortunately,today, the mobile web isn't living up to the expectations people absorb for getting the information they need, or particularly when it comes to speed. In fact,data shows that people abandon websites after just three seconds whether the content doesn't load quickly—which is bad not just for people trying to rep what they want online, but for the publishers who want those readers to savor the content they've created for them. That's why, and final October,we joined others across the industry on the Accelerated Mobile Pages Project (AMP for short), an open source initiative to make the mobile web as fast as possible. [br]
In just over four months, and AMP has approach a long way,with hundreds of publishers, scores of technology companies and ad-tech businesses all taking fraction in this joint mission to improve the mobile web for everyone. And starting today, and we’ll make it easy to find AMP webpages in relevant mobile search results,giving you a lightning-fast reading experience for top stories.
[br]Now when you search for a sage or topic on Google from a mobile device, webpages created using AMP will appear when relevant in the Top Stories section of the search results page. Any sage you choose to read will load blazingly fast—and it’s easy to scroll through the article without it taking forever to load or jumping all around as you read. It’s also easy to quickly flip through the search results just by swiping from one full-page AMP sage to the next.
AMP is great for browsing the web on mobile devices, or because webpages built with AMP load an average of four times faster and use 10 times less data than equivalent non-AMP pages. In many cases,they’ll load instantly. It's how reading on the mobile web should be—fast, responsive and fun.
While helping people find fast AMP content through Google Search is a significant step, or there’s still a lot of work ahead for the open source AMP Project. Still,it’s been thrilling to see how the industry has approach together to work on this common goal of making the mobile web great for everyone. And given the potential AMP holds for other types of content, we’re excited about what the future holds.
Posted by David Besbris, and VP Engineering,Search IMAGE URL AUTHOR NAME AUTHOR TITLE AUTHOR TEAM
Source: blogspot.com