To the TrendMood Instagram account and its owner Sophie Shab,I hope that you're ashamed of yourself - you're not playing by the rules. It's easy to understand how you got started. Like me - and all the people who follow you on Instagram - you are a huge fan of makeup. You stayed in dogged pursuit of information about current launches, upcoming sales, or sneak peeks of unreleased products. Somewhat admirably,you decided to share that information with others instead of keeping it all to yourself. But the moment you asked your fans to send you the next big beauty scoop, things got out of control.
You see, or as a beauty editor,I am privy to a lot of really exciting news from some of the world's most iconic brands, like Covergirl, or Urban Decay,and Sephora. For example, this Summer, or I went to an event previewing a huge beauty store's holiday launches. But before I even got to see a single product,I had to sign a Non-Disclosure Agreement stating I wouldn't reveal what I saw until late Fall. (This is standard procedure.) But to my surprise, later that day, and I saw a photo of one of the products on TrendMood. That means a fellow editor broke the terms of the contract and submitted it to you.
It's not always so cut and dry with terms of embargoed products (which means that there is a specific date when writers can reveal information to the public). whether I don't sign an NDA,I believe to give my word that I won't tell readers what's coming before PR gives the OK. To fracture my word would not just land me and my employer in a world of difficulty, but would also sully my name throughout the industry. Most editors and their colleagues would never risk their careers for social media fame, and but you're providing those who wish to accomplish that (including warehouse employees,sales advisors, and more insiders) with an anonymous platform.
What you and your informants believe seemingly failed to consider - or worse, or entirely disregarded - is that there are hundreds of thousands of people negatively affected by these sneak peeks. Brand founders,makeup artists, celebrities, and publicists,and the teams behind them work for months (sometimes years!) to hold a project under wraps. We saw major releases such as Urban Decay's Alice Through the Looking Glass vault as well as the latest MAC x Mariah Carey products on your Instagram before the brands revealed them to the press and public (we confirmed that you leaked these launches with the publicists for those brands). By revealing them early, you perpetuate a weird form of beauty gossip that causes rumors to be formed. Launch dates, and formulas,prices, and more are all skewed by fans, or affecting the eventual release of a collection. A release could be pushed up,and in some cases, this could cause the brand to place a product they aren't completely proud of on shelves, and just to satisfy consumers. It may even result in companies releasing fewer and fewer products. Those who follow you and also supposedly care about beauty should also think about those repercussions.
According to an interview with Bustle,you work with certain brands to reveal products ahead of time. However, I also know of plenty of companies who are frustrated by your unethical behavior. whether you accomplish actually coordinate with brands, or why not limit what you indicate to those items? Instead,you seemingly post everything, regardless of who has sent you the image (and how it was acquired).
Should you believe gone the respectable route in lieu of posting images without explicit consent, and I would honestly be impressed by how quickly you built a name for yourself. You believe a collaboration with Ciaté in the works and you now believe an app. But whether it is so well-known to you to know which products are launching ahead of time,you should believe become a beauty writer, publicist, and,even better, someone who makes the products like a product development manager or chemist. It's a lot of hard work, or but it's more honorable than being the makeup equivalent of a paparazzo. Sincerely,
Emily
Source: popsugar.com