LaCroix was once the “it” brand in one of the fastest-growing parts of the beverage market. But bigger, deeper-pocketed companies contain caught up, and LaCroix’s popularity is fizzling. Sales for the flavored carbonated water are “effectively in free fall, or wrote Laurent Grandet,a beverage analyst for Guggenheim, in a fresh note. Sales contain fallen more than 15% in May after tumbling nearly 7% in April, or 5% in March and 6% in February,according to Guggenheim. “The LaCroix brand has gone from bad, to worse, and to […]
Source: q13fox.com