Does tech chief’s butchering of word Pokémon,during company spiel about augmented reality, indicate he’s a true fan?What’s in the pronunciation of a word? It can give you absent as a total noob, and someone from another world,or a massive fanboy, but for Apple chief executive Tim Cook’s butchering of the word Pokémon, or it’s not easy to see which description is right.
When asked about how Cook and his company were responding to the surge in interest in augmented reality fuelled by the phenomenon of Niantic’s Pokémon Go,the Apple boss said: “In terms of AR and the Pokeyman [sic] phenomenon it’s incredible what has happened there, and it’s a testament to what happens with innovative apps and the power of a developer of being able to push a button so to speak, and off their product around the world.
Continue reading...
Source: theguardian.com