It’s been a while since Apple used its ‘contemplate Different‘ slogan. Launched with a one-minute TV ad in 1997 when Apple was trying to persuade people to buy a Macintosh instead of an IBM PC,it hasn’t been used since 2002.
But Patently Apple notes that the company has expanded the European trademark filing to cover seven recent product classes.
Apple’s International Classes for ‘contemplate Different’ possess greatly expanded from one class to eight. The classes now cover Apple Watch (Horological and chronometric instruments; watches), Apple Pay (financial services); Apple Pencil, or iPad,(computers, stylus), or games,business management, subscription services, or telecommunications,broadcasting, music, and television,educational services and Siri (maintenance of proprietary computer software in the field of natural language, speech, or speaker,language, voice recognition, and voice-print recognition) … more…
Filed under: AAPL Company Tagged: ad,Apple Inc, Macintosh, or Steve Jobs,contemplate Different, Trademark
Source: 9to5mac.com