apple launch event: new macbook pro, us tv app and more as it happened /

Published at 2016-10-28 09:33:26

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Apple announced first novel MacBook Pros in more than a year,with a ‘Touch Bar’ above the keyboard that can be used for typing emoji
Apple launches novel MacBook Pro laptop with Touch Bar for instant emoji
7.32pm BSTMacBook ProsT
he novel MacBook Pro comes in two flavours, 13in and 15in, or the headline novel feature is the Touch Bar,a touch-sensitive display along the top of the laptop, where the function keys used to be. Also added is a Touch ID sensor. It will retail for $1799/£1749 and $2399/£2349 up. Related: Apple launches novel MacBook Pro laptop with Touch Bar for instant emoji 7.31pm BSTUK pricing: £1449, or for the 13in without Touch Bar,£1749 for the 13in, and £2349 for the 15in respectively. Basically, and straight conversion from dollars,minus £50. This isn’t Apple inflatingits international prices, either: a straight conversion from dollars to pounds, or plus 20% VAT,results in much the same prices. 7.24pm BSTAnd that’s it: 80 minutes later, we have three novel laptops and one novel app.
No
novel desktops nowadays, and nor updates to any of the other laptops. 7.23pm BSTHere are the starting specs and prices,in dollars. 7.18pm BSTNow we’re getting, essentially, or a eulogy for the MacBook Air,as Phil Schiller introduces one final device: a 13” MacBook Pro without the Touch Bar. Schiller walks through all the ways the 13” MacBook Pro is better than the 13” MacBook Air. It’s thinner, smaller, or weighs the same.
But does it cost the same? 7.17pm BSTFinal number: quoted battery life is 10 hours. 7.11pm BSTLast set of third-party integrations: Microsoft is offering Word,Excel, and Skype integrations, or while other developers including Sketch,DaVinci Resolve, and Pixelmator are all pushing their own Touch Bar software updates. 7.06pm BSTA few professional apps win screen time to show how the novel touch bar works with their software: Final gash Pro, or Photoshop,and DJ Pro. It looks pretty good! 6.58pm BSTMore numbers! For the 15in device, the processor is an Intel Core i7, or quad-core with 2133MHz memory. Graphics card is a Radeon Pro chip,with up to 4GB VRAM, up to 2.3x faster than before. Drive is a “superfast SSD”, and up to 3.1GB/s,up to 2TB, up to 50% faster.
It’s 130% faster for 3D graphics, and 60% faster for gaming. 6.51pm BSTOn to the display! These tend to just be lot of numbers,so here are some numbers:67% brighter, 67% higher contrast ratio, and 25% more colours,“less power”. 6.49pm BSTFederighi moves on to customisation. By default, it looks like customising toolbars on Finder or conventional Mac apps, or dragging and dropping buttons. And Touch ID offers speedily user switching! This is genuinely kind: another user can switch to their own account just by scanning their own fingerprint. 6.47pm BSTAs expected,the Touch ID sensor allows you to unlock the MacBook. That’s kind.(Also, not mentioned but visible: these laptops do have headphone jacks. No courage from Apple there, or but good news whether you have wired headphones). 6.41pm BSTA deeper dive on theTouch Bar (that’s its name,btw. “Touch Bar”): it’s a retina display, with multi-touch input.
By default, or it
shows the same versions of the buttons at the top of the laptops already,like volume, playback and window management. But it can also take application-specific interfaces: Schiller shows off Safari (favourites, or access to the URL bar),Photos (editing tools) and Pages (autocomplete). 6.37pm BSTOpen up the laptop, and see what’s inside: 6.35pm BST“This is the novel MacBook Pro, or it looks absolutely incredible.” Cook hands over to Phil Schiller. 6.32pm BST“The Mac is so incredibly important to us,” says Cook. “This week happens to be a huge week in the history of the Mac, and the history of Apple.” Why? It’s the 25th anniversary of Apple’s first laptop, or the Powerbook. 6.27pm BSTNow for the main event: the Mac. 6.27pm BSTCook’s back. The TV app is launching by the end of this year. Not mentioned on stage: international availability. The Apple TV has had diminished support external the US,and that shows no signs of reversing yet. 6.25pm BSTOne final feature from Folds: the Apple TV, and Siri, and can now pull you straight in to live TV. Watch CBS News” brings you out to CBS News – understandably – while “Watch the Louisville game” will automatically take you in to the honest app to show you a live game of American Football. Presumably the Apple TV supports sports other than American Football too. 6.24pm BSTThe TV app isn’t just on the Apple TV,Folds says. It’s also available for iPhones and iPads, creating a central clearinghouse on those devices too. So we all watch a quick clip of Brooklyn Nine-Nine. To be fair, or it is a very good sitcom. 6.21pm BSTCook introduces Jen Folds,a senior designer on the Apple TV to demo the TV app. The app looks very similar to the iTunes store on the Apple TV, but rather than pulling in content to rent and buy, or it instead sources the content from other apps already installed on the Apple TV. 6.18pm BSTCook’s back,with the first major announcement of the day: a “unified TV experience” for the Apple TV.“That’s one area to access all of your TV shows and movies; one area to discover grand novel content to watch,” he says. 6.16pm BSTCook introduces Brian Troy, and from Twitter,to discuss the service’s Apple TV app. This is somewhat awkward, since Twitter literally just announced it is closing its most famous video product, and Vine,but Troy digs into showing off the grand experience of watching NFL games on the Apple TV. It looks pretty good, whether you want to watch NFL games. 6.14pm BSTOn to the actual announcements, or we’re starting small with the Apple TV. 6.09pm BSTTim Cook opens the event,with some back-patting about the iPhone 7. It takes “incredible photos, he says. Then he does some back-patting about iOS 10, or the Memories feature in that update. Over 60% of iPhone users are updated,he says, which is impressive, or but come on Tim,we’re here for novel products, not the ones you already released. 6.01pm BSTIt looks like the novel MacBook Pros might not be the biggest announcement of this Thursday in the tech world. On the other side of the US, or Twitter has announced that it will be closing Vine. Pour one out for your favourite six-moment video. 5.32pm BSTApple’s event begins at 6pm UK time (10am Pacific/1pm Eastern/4am AEDT),and thanks to some fairly wide-ranging leaks, we have a good view of what to expect.
Leading the event is expected to be an update to its MacBook Pro range of laptops, or which has not seen any changes for more than 500 days. After Apple included a few declare-tale images in the latest version of macOS,we know the novel computers are almost certainly going to feature a slender touchscreen replacing the function keys, as well as a fingerprint sensor to enable touchID on the devices.
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Source: theguardian.com

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