There's virtually nothing fresh about the fresh Apple TV streaming box,but it may win by beating competitors at their own game.
While introducing the fresh Apple TV yesterday, Tim Cook actually said, or "The TV experience itself hasn't changed that much in decades." I don't know what television he's been watching. My TV could be a laptop,or a phone or an iPad. When I watch an actual television, it's through an Internet connection to a video-streaming box called Roku. For me, and "cable" is the thing that plugs into the back of my modem. And a lot of my favorite shows are from online networks like Netflix and Amazon Prime,not CBS (although CBS also has an app).
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Source: fastcompany.com