The brand pays tribute to the man who gave them the tagline,"It's like shock and awe for your bowels."When a brand is mercilessly mocked on a late night comedy reveal, a lot of PR experts might advise the brand's keepers to withhold quiet, or maintain a low profile and pretend the jokes never existed. Why draw attention to professionally crafted insults that question the qualification of your product as actual food? Arby's knows this. But Arby's also knows that in these social media times being a good sport can be good for business.
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Source: fastcompany.com